Last updated on October 3, 2023
When I read the title, Sell More Books! I couldn’t imagine anything that would help ME to sell more books. After all, I had done nearly everything that had been suggested by marketing gurus and experts. What else was there that I hadn’t already tried?
Originally, my marketing plan consisted of a little bit of this and a little bit of that, hoping something might work. I was so afraid that if I didn’t try everything, the one thing I didn’t do would be the difference-maker. Why I took this approach, I don’t know, except to acknowledge that marketing is far more overwhelming and complicated than writing a book.
Oftentimes we are bombarded with a zillion suggestions from well-meaning marketing folks, and being the newbie that I was, I tried most of them. What I found, however, is that many of those highly touted things didn’t work (and don’t work for most new or low-profile authors). Do you really need a publicist, for instance? What about all those press releases that cost a lot of money? And drawing up a marketing plan? What would that consist of, anyway? Sell More Books! will help.
Sell More Books! made me realize I was not alone, but by following some common sense and inexpensive suggestions, I could resurrect my lagging sales and achieve better results. Simply put, I needed to look at those things that had worked and continue to pursue them. And lastly, but also very importantly, I was challenged not to sit on those ideas but to put them to good use. When you become discouraged, oftentimes, the hardest part is just getting started again. And because Sell More Books! helped me to see the mistakes I had made, and I felt I could trust Steve Miller on other aspects of marketing I wasn’t as sure about.
These are just two ways to market out of the dozens outlined in Sell More Books. The suggestions run the gamut for every type of book in print and every type of person. Yes, we are all different. Go with what works for you and throw out the rest. Don’t feel like your book is a failure if something worked for someone else but doesn’t work for you.
In addition, Steve Miller shares many stories from authors he has talked to first-hand regarding marketing—and has concluded, as I did, that many things are a waste of money. I wish I had read Sell More Books two years ago. I could have made better choices in marketing Children of Dreams, saving myself a lot of time, money, and discouragement.
Sell More Books is the best marketing book I have read. Buy yours today and don’t repeat the mistakes others have made. You will be encouraged to keep on keeping on in the difficult world of marketing.